In 2020, influencer marketing shows no signs of slowing down. In fact, it continues to be one of the biggest top-of-mind questions for brands big, small and everywhere in between trying their hand at influencer marketing to keep pace with a rapidly advancing landscape. Yet there are still many of these brands who feel lost in a vast sea of both information and misinformation about influencer marketing.
For starters, ambiguity exists on the most basic levels as seen in questions surrounding the distinction between influencer marketing and affiliate marketing, as well as what constitutes or even classifies an influencer. How many followers do they have? Are they even a right-fit for my brand? Does that even matter when you’re dealing with access to such a large potential audience? The list goes on. Probably one the most burning questions on every brand’s mind is what does it cost to get the right influencer and will they even want to or be able to work with a brand my size?
Download Pepperjam’s Quick Guide to Influencer Marketing to help clear up any misconception that may surround your ideas of influencer marketing and get informed and prepared on how to move forward in your quest to work with influencers.
This content was originally published here.