But it’s still a great place for video marketing. That’s especially considering the fact LinkedIn members spend three times more time watching video ads than regular ads.
Video sponsored content is new on LinkedIn. They launched this ad space last July.
And when you do jump head first into a bowl of film clips, you’ll want to keep track how your videos are doing. And LinkedIn just improved your ability to do that by integrating with Moat Analytics.
You need to be able to know if your video ad is being viewed by actual humans. A “view” isn’t always the most accurate way to know this.
Thus audibility, whether someone actually heard your ad, matters. Did someone turn on the sound to listen? Did they turn it off?
Viewability should measure more than just play time. It should be able to measure how many pixels were visible to the user.
Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.
This content was originally published here.