Best CRM Software for your Small Businesses in 2019

Do you compare the best CRM software for small
businesses? CRM software helps you manage customer relationships, increase
sales, manage leads and grow your business.

Because of the crucial role that Customer Relationship
Management (CRM) software plays in your business success, it is extremely
important that you research the industry well and compare the best CRM
providers before making a decision.

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In this article, we show you our expert choice of the
best CRM software for small businesses. We compare popular CRM software in
terms of functions and share the pros and cons to help you choose the best

What is CRM software?

CRM software or Customer Relationship Management software
is a tool that allows you to manage customer data and provide streamlined
customer services for your entire company.

Most companies need a contact manager to process contact
details of their customers and prospects. In the early stages of most
companies, this is usually done manually via spreadsheets or simple contact
management tools.

However, these processes become inefficient as your
business grows and if you do not solve the problem quickly enough, this can
lead to a significant loss of opportunity/sales.

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CRM software helps solve the problem by storing all
aspects of the customer relationship in a database and making it easily
accessible. This allows your marketing, sales and customer support teams to
have all data at hand when needed.

CRM software is incredibly useful in increasing sales,
building customer relationships and providing great customer service. Your
customers receive more personal, more attentive and highly efficient service.

What should you look out for in your CRM

Because there are so many different CRM software
companies, it becomes quite overwhelming for small businesses to decide which
is the best CRM for their needs.

Here are some quick tips for choosing the best CRM software
for your company:

1. Ease of use
A recent survey found that 67% of companies conveniently placed the most
important feature of their CRM software. You and your team will use it for a
few hours every day. If CRM is not easy to use, it does not help you achieve
your business goals.

2. Cloud and mobile
In 2008, less than 12% of CRM software was running in the cloud. Today, 87% of
CRMs are cloud-based software. It is safer, faster and easy to integrate with
other apps and services.

Another study by Nucleus Research found that 65% of
companies that use a mobile-friendly CRM have exceeded their sales objectives.
This means that you are looking for CRM software that is mobile-friendly.

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This makes it easy for your teams to reach their goals.
Your customers receive faster responses and do not have to wait for hours to
get a quick response.

3. Create a list of functions
You must create a list of functions that you need in your CRM software. Don’t
worry if you can’t immediately think of all functions. This exercise gives you
an idea of   what is suitable for your

CRM software is not just an address book with the contact
details of your customers. They are useful because they are integrated into
your marketing, sales and lead generation.

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They help you manage every aspect of a customer’s journey
with your company down to the smallest detail. You should see how you can
integrate the specific CRM software with your existing business processes and
sales activities.

4. Integrations
Much mode CRM software contains a large number of functions. However, you must
continue to use them with other apps such as your WordPress site, lead
generation software, e-mail marketing service, business e-mail service, social
media platforms, and more. Make sure your CRM software supports those integrations.

For example, if you manage a membership website or online
store, you must integrate your CRM with your membership plugin or e-commerce

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These are just some very basic requirements that you
would like to check. You can also consider pricing, the ability to add users
and departments, security, GDPR compliance, and more.

We made a list of the best Sales & CRM tools of 2019.

This content was originally published here.