Tag Archives: Competitive Foods Australia

Why Is Burger King Hijacking Other Brands With Affiliate Marketing?

  In its latest marketing stunt, Burger King is hijacking other brands’ Black Friday digital marketing campaigns by leveraging the affiliate marketing model, an area where spending is expected grow from $5.9 billion this year to $6.8 billion by 2020. Consumers are probably not aware of affiliate marketing, which pays a commission to websites that generate traffic and sales […]